downtown ecommerce partners is an interactive services firm specifically focused on helping startups, privately-held, and small and medium sized businesses grow their ecommerce businesses efficiently and successfully.
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Downtown Ecommerce Partners offers a full spectrum of online marketing services. We begin by evaluating your current initiatives and opportunities. We then implement our own proven methodology to implement an online marketing campaign that strategically works from the basic performance-based marketing through to larger strategic relationships. All of our marketing subscribes to our metrics-based marketing ™ approach clearly demonstrating how much revenue driven to your business for every dollar spent.
With over 15 years of combined Affiliate Marketing experience, Downtown Ecommerce Partners brings a best of breed perspective to outsourced Affiliate Program management.
o Philosophy - Protect Merchant brand integrity with pro-active enforcement. 100% Adware Resistant.
o Networks – Share-A-Sale, Performics, Linkshare, Commission Junction.
o Relationships – Long-standing relationships with both Affiliates and Affiliate Program Managers. Regular attendees of Affiliate Summit.
Comparison Shopping Engines are at the very top of the online consumer purchase funnel. Savvy merchants are able to find opportunities to drive traffic to their ecommerce websites that drive revenue while remaining within in tolerable spend parameters.
o Experience – Our Clients actively market on Google Base, PriceGrabber, Shopping.com, Shopzilla, Nextag to name a few. We know what works (and what doesn’t) on the engines.
o Partnerships – Our existing partnerships with key providers of technology that enables the easy syndication of product catalogs to the engines.
Email Marketing continues to be a viable ecommerce marketing channel if done right. Understanding list generation, list maintenance and hygiene, segmentation, creative and offer strategy along with execution is what we do for our Clients.
o Email Service Providers –We work regularly with email service providers both self-service and full-service. By way of example, Campaign Monitor would be an example of self service, while CheetahMail would be an example of full service.
o Campaign Execution – A well executed email campaign depends on focusing on the basic metrics that drives your business including attention to detail, for example: Subject Lines, Call to Action, Open Rates and Click Through Rates.
Also referred to as pay-per-click or paid search, our team can create and implement a search engine marketing campaign that is right for your business. Our approach takes into account your business objectives and the dynamics of the search marketing landscape to drive your revenue while managing your spend.
o Full View Approach – From campaign architecture, keyword generation and ad copy all the way through to bid strategies, conversion tracking and campaign optimization.
o All Major Engines – Google, Yahoo and MSN experience.
Our view of search engine optimization, or natural search, is very pragmatic. In a nutshell, provide good relevant content and present it in a useful manner. It is important to monitor and track natural search impact on your business over time.
o Content-based Approach – Natural search relies on content. Not just content for the sake of producing content, but content that helps people, including prospective customers.
o Link-building – Develop relationships with relevant sites to provide for links to/from our Clients’ sites.