Our Experience

Founded by ecommerce veterans who have managed the day-to-day ecommerce operations and online marketing for many of the Internet Retailer’s Top 400 Websites. Past ecommerce experience includes:


 

 

Eastern Mountain Sports

Optimized online merchandising processes leveraging the Omniture reporting and analytics platform. Analyzed online marketing programs and provided recommendations and strategic advice on maximizing return on marketing investments.

 

"Everyone here is commenting that it is nice to have consultants that do work, not just make work.", Mary Lesser , Director, Ecommerce & Merchandising



 


 

Viacom

Manage all aspects of Viacom's online marketing efforts for its flagship channels - MTV, VH-1, Comedy Central, LOGO. Services include affiliate program management, paid search advertising and email marketing efforts.



 

 

PipelineDeals

Provided strategy, design and development services to this hosted software company. PipelineDeals is a simple and powerful crm tool built with innovative Web 2.0 technologies including AJAX and Ruby on Rails.

 

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TimeLife

Managed affiliate marketing efforts and leading efforts to implement new ecommerce technology platform.

 

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Zabars

Performed and led re-design efforts for new ecommerce shopping experience.



searchmarketing logo

 

Searchmarketing.com

Worked closely with the founder of the company to develop business
offering, internally structure service organization, provide thought
leadership and design specifications for the organization's technology
offering: SearchTraq™ paid search management tool, KTG Keyword Term
Generator™ and ABM the Automated Bid Manager.

Successfully closed new clients and contributed to Searchmarketing.com's rise from a start-up through to acquisition by ChannelAdvisor in July 2005.

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J&R Music & Computer World

Performed full ecommerce platform package evaluation inclusive of application, database and merchandising tools. Manage all aspects of offline and online marketing initiatives.

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SmartBargains

Manage, host and produce retailer's primary blog. Our outsourced blog solution includes: hosting, creating and producing original blog editorial / content related to retailer's product assortment and marketing the blog to develop core audience and drive incremental revenue to retailer.

 

Our Smartbargain blog can be viewed at Smartbargainbetty.com or Bargainbetty.com.