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Fix These 5 Social Media Blunders

The landscape of social media is not going to get any thinner. Ello, anybody? No, SEO and PPC are not going away. They are being folded into the layers of Social Media. You still have to be good at creating SEO campaigns, and if your copy doesn’t solicit clicks in the Googlesphere, it won’t in Social Media either.  But the time for ignoring social media as kid’s play is well over. If you don’t get it, someone faster than you is going to take your opportunities, and your clients.

Here’s what’s all wrong with your current social media profile.

 Your business isn’t represented in every corner.

So you think Facebook is just for teenage flirting and Instagram is some kind of cracker? Look beyond B2B platforms like LinkedIn to create grassroots brand awareness. Facebook towers above its peers, and Instagram is the fastest growing platform of the bunch. If you aren’t there, your competitors are.

You don’t personally have a page.

Channels like Facebook, Google+ and LinkedIn require someone to administrate business pages, but you can weasel around that if you have someone else manage your pages. Don’t overlook that leadership comes from the front, and people will want to see your presence on their favorite channel as well. Represent yourself. Represent your brand. Get involved.

Your pages are branded differently in each channel.

From Facebook to LinkedIn, the pages that are set up with your brand should present the same profile pictures and backgrounds. Many people, upon finding your brand, will want to follow you on more than one channel. Don’t confuse them by presenting different brand looks.

You’re not posting enough content.

Once a week? Once a day? What’s acceptable? It’s different for different channels. Generally the speed of the feed will dictate your posting schedule. Twitter is the fastest, so anywhere from 5-7posts per day is good. LinkedIn is the most conservative; so once per day should be enough. Facebook and Google+ can handle about 2-3 per day.

You’re trying to sell when you post.

There will come a time to sell. It’s not today. Not on social media. With social media think “almost never.” The goal is to create a vehicle to your website or brick and mortar. You will do this by being the number one voice for information in your field. Posts can be fun, and posts can be informative, but they don’t even kind of sell. 

Of course there’s a lot more that may need a attention with your social media profiles but these five are the easiest opportunities to address right now. You’ve probably already figured out you can do a lot to drive your business through these channels. Just make sure before you start buying up promoted posts that you’ve at least covered the basics listed here.

Downtown Ecommerce Partners is a full service SEO, PPC, and social media team of marketers. If you have questions on how to drive leads, build your brand, or just increase engagement please let us help. We can also create unique content or copy for your website if you need. We want to be your marketing partners for e-commerce. Please contact us today. 

Categorised in: Blog, Social Media

This post was written by downtownecommerce_admin